Each bullet should describe one specific feeling, struggle, or internal experience your audience is living through
Detailed example of their current reality - paint pictures! Remember, where there's detail there's money!
Detailed example of their current reality - paint pictures! Remember, where there's detail there's money!
Detailed example of their current reality - paint pictures! Remember, where there's detail there's money!
Write a compassionate reassurance that validates their experience and lets them know they’re not alone — and that support exists.
Detailed example of their current reality - paint pictures! Remember, where there's detail there's money!
Write a powerful, identity-affirming line that reminds your client who they’re becoming, not who they’ve been.
This should feel like a mantra or rebrand of their self-image.
what becomes easier, lighter, or possible after working with you
List 3–5 emotionally specific changes your client will feel, experience, or become once they work with you.
emotional shifts
This isn’t just about X. It’s about Y.
lifestyle changes
Write a short paragraph grounding WHY you understand their situation and how you guide them into the transformation. This should sound like: “I’ve been where you are… and here’s what I help you create instead.”
Focus on: your lived experience or perspective, why you’re uniquely able to support them, what future you’re walking them toward
Lorem ipsum dolor sit amet consectetur adipiscing elit.
Here's what you will get from me:
Focus on safety, growth, real strategy, and what clients tangibly experience with you.
Write 3–4 bullet points highlighting the supportive, transformative, or evidence-backed elements of your approach
statement that validates your audience’s struggle
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That’s bullshit.
These should clearly position what sets your container apart.
Write 3–4 bullet points calling out harmful, overused, or toxic industry norms that you specifically reject in your work.
Here's what you won't get from me:
Write a line that calls out the unrealistic narrative in your industry and positions your approach as different.
Write a short explanation that expands on your perspective, grounding it in empathy, lived experience, and honesty. This is where you validate their journey and dismantle harmful expectations.
strong statement goes here
meet your [job title]
Your about story goes right here. Show personality. Show why you're so good at what you do, your why, and relate it back to your clients and what the benefit will ultimately be for them.
Hey, I'm [NAME]—fun and exciting description of you that shows personality.
values
Follow with a short paragraph explaining how this value shows up in your process. Describe how this value influences the way you support clients, challenge them, guide them, or hold space. Make it clear what this value does for the client. Explain the result, benefit, or transformation this value helps them experience.
Explain how your own story shapes the way you support clients. Show how relatability, empathy, or authenticity becomes a strategic advantage in your work. Tell them how this value creates a safer, deeper, or faster client experience. Highlight how this value impacts trust, honesty, or transformation.
Share how your approach is built to support that freedom or expansion. Break down the ways your frameworks, decisions, or methods always lead back to this value. Clarify how their life changes when this value becomes part of their identity. Tie it directly to the freedom, ease, or empowerment they walk away with.
Describe the reality your clients face & how you hold them through it. Normalize their experience and show how your value makes you the right person to guide them. Tie the value to a key outcome or mindset shift you help create. Clarify how this belief translates into real growth, change, progress, or relief.
Insert a bold, unapologetic value
Emotional/Lifestyle Value
Value for Your Unique Approach
Value about trait or principle
Describe the old patterns or narratives your clients struggle with. Use this area to show you understand the beliefs they’re rewriting. Explain how your approach guides them into a new identity or reality. Show that this value is about elevation, not just surface-level change.
Value about transformation
your new life is calling
Short, motivating statement describing the type of woman/client this is for — the stage she’s in, the shift she’s ready for, and what she’s stepping into.
How we'll work together
Short empowering mantra or truth that speaks to identity and transformation
Write a clear, honest explanation of what your coaching/offer is not, followed by what it is—highlighting your unique approach, your values, and why this method actually works.
List out deliverable included in your offer in simple bullet points
List out deliverable included in your offer in simple bullet points
List out deliverable included in your offer in simple bullet points
List out deliverable included in your offer in simple bullet points
List out deliverable included in your offer in simple bullet points
List out deliverable included in your offer in simple bullet points
FEATURES + INCLUSIONS
INVESTMENT: $$$$/month
Client Wins
Client Wins
Insert Client Win Here. Insert Client Win Here.
1. Your first step here
Brief description of what the step of the process is and/or what they can expect.
4. your next step here
Brief description of what the step of the process is and/or what they can expect.
2. your next step here
Brief description of what the step of the process is and/or what they can expect.
3. your next step here
Brief description of what the step of the process is and/or what they can expect.