Add a sentence that explains HOW you guide people toward that transformation or who it’s meant for.

State the biggest transformation your work creates in one sentence.

Briefly sum up what you do, who it’s for, or the philosophy behind your work.

CTA goes here

i know the feeling...

Each bullet should describe one specific feeling, struggle, or internal experience your audience is living through

Detailed example of their current reality - paint pictures! Remember, where there's detail there's money!

Detailed example of their current reality - paint pictures! Remember, where there's detail there's money!

Detailed example of their current reality - paint pictures! Remember, where there's detail there's money!

Write a compassionate reassurance that validates their experience and lets them know they’re not alone — and that support exists.

Detailed example of their current reality - paint pictures! Remember, where there's detail there's money!

Write a powerful, identity-affirming line that reminds your client who they’re becoming, not who they’ve been.

This should feel like a mantra or rebrand of their self-image.

what becomes easier, lighter, or possible after working with you

List 3–5 emotionally specific changes your client will feel, experience, or become once they work with you.

emotional shifts

This isn’t just about X. It’s about Y.

lifestyle changes

Write a short paragraph grounding WHY you understand their situation and how you guide them into the transformation.
This should sound like: “I’ve been where you are… and here’s what I help you create instead.”

Focus on: your lived experience or perspective, why you’re uniquely able to support them, what future you’re walking them toward

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Here's what you will get from me: 

Focus on safety, growth, real strategy, and what clients tangibly experience with you.

Write 3–4 bullet points highlighting the supportive, transformative, or evidence-backed elements of your approach

statement that validates your audience’s struggle

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That’s bullshit.

These should clearly position what sets your container apart.

Write 3–4 bullet points calling out harmful, overused, or toxic industry norms that you specifically reject in your work.

Here's what you won't get from me:

Write a line that calls out the unrealistic narrative in your industry and positions your approach as different.

Write a short explanation that expands on your perspective, grounding it in empathy, lived experience, and honesty.
This is where you validate their journey and dismantle harmful expectations.


strong statement goes here

meet your [job title]

Your about story goes right here. Show personality. Show why you're so good at what you do, your why, and relate it back to your clients and what the benefit will ultimately be for them. 

Pie carrot cake caramels cake carrot cake dragée. Lollipop biscuit pastry shortbread macaroon pastry cake carrot cake jujubes. Dessert chupa chups candy canes powder cotton candy. Apple pie gingerbread macaroon croissant icing pudding tootsie roll cheesecake croissant.
Soufflé sesame snaps chocolate shortbread powder chocolate bar chocolate cake. Sesame snaps halvah sesame snaps cheesecake chocolate lemon drops muffin pudding toffee. Jelly beans pie brownie chocolate fruitcake. Gingerbread sweet pastry topping cake brownie.

Soufflé icing caramels pudding chocolate cake. Jelly beans carrot cake gummi bears marshmallow tart danish. Carrot cake gingerbread chocolate cake lemon drops dessert sweet cheesecake chocolate candy.

I was [statement that shows you relate/d]

Hey, I'm [NAME]—fun and exciting description of you that shows personality.

values

Follow with a short paragraph explaining how this value shows up in your process. Describe how this value influences the way you support clients, challenge them, guide them, or hold space. Make it clear what this value does for the client. Explain the result, benefit, or transformation this value helps them experience.

Explain how your own story shapes the way you support clients. Show how relatability, empathy, or authenticity becomes a strategic advantage in your work. Tell them how this value creates a safer, deeper, or faster client experience. Highlight how this value impacts trust, honesty, or transformation.

Share how your approach is built to support that freedom or expansion. Break down the ways your frameworks, decisions, or methods always lead back to this value. Clarify how their life changes when this value becomes part of their identity. Tie it directly to the freedom, ease, or empowerment they walk away with.

Describe the reality your clients face & how you hold them through it. Normalize their experience and show how your value makes you the right person to guide them. Tie the value to a key outcome or mindset shift you help create. Clarify how this belief translates into real growth, change, progress, or relief.

Insert a bold, unapologetic value

Emotional/Lifestyle Value

Value for Your Unique Approach

Value about trait or principle

Describe the old patterns or narratives your clients struggle with. Use this area to show you understand the beliefs they’re rewriting. Explain how your approach guides them into a new identity or reality. Show that this value is about elevation, not just surface-level change.

Value about transformation

your new life is calling

Short, motivating statement describing the type of woman/client this is for — the stage she’s in, the shift she’s ready for, and what she’s stepping into.

How we'll work together

Short empowering mantra or truth that speaks to identity and transformation

Write a clear, honest explanation of what your coaching/offer is not, followed by what it is—highlighting your unique approach, your values, and why this method actually works.

  • List out deliverable included in your offer in simple bullet points
  • List out deliverable included in your offer in simple bullet points
  • List out deliverable included in your offer in simple bullet points
  • List out deliverable included in your offer in simple bullet points
  • List out deliverable included in your offer in simple bullet points
  • List out deliverable included in your offer in simple bullet points

FEATURES + INCLUSIONS

INVESTMENT: $$$$/month 

Client Wins

Client Wins

Insert Client Win Here.
Insert Client Win Here.

1. Your first step here

Brief description of what the step of the process is and/or what they can expect.

4. your next step here

Brief description of what the step of the process is and/or what they can expect.

2. your next step here

Brief description of what the step of the process is and/or what they can expect.

3. your next step here

Brief description of what the step of the process is and/or what they can expect.

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FAQs